Many people haven’t heard about Ash Jones. That’s because he’s one of those guys working behind the scenes, building personal brands for big startup names like Steven Bartlett.
The founder of Great Influence knows a thing or two about online presence. During a July 2025 interview with Entrepreneur, he noticed that fledgling founders are getting their personal branding “fundamentally wrong.”
Jones says that the biggest mistake they make is concentrating on becoming famous instead of positioning themselves as a knowledge source in their industry. Chasing likes and online clout is all good. But what is brand visibility without relevance?
It’s an interesting question, one we intend to answer below.
The ‘Build First, Validate Later’ Problem
One of the most common blunders first-time founders make is building before selling.
Many new founders pour hours into perfecting product features and online assets while delaying customer interaction. The early sales, even tiny ones, give you vital feedback and confidence that what you’re building solves a problem.
The “Stop Building. Start Selling” philosophy pushes CEOs to shift focus from perfection to revenue and learning from users rather than assuming.
Fix: Get something real in front of customers quickly and pay attention to what they tell you.
Your Website Isn’t Working Hard Enough
Your website is the first place where people interact with your business.
A dated, confusing, or unfinished site signals a lack of professionalism. This automatically kills trust before users dig deeper.
As Jones said, visibility matters, but make it relevant. Customers expect a modern digital presence. Startups that fail to give that often struggle to attract attention.
Tool Tip: Hocoos explains that using an AI website builder allows you create a professional, credible site fast and without needing tech skills.
With marketing integrations, built-in SEO tools, and responsive layouts, it’s a way to launch a strong professional website for your brand quickly and confidently. The AI wizard does all the heavy lifting in website creation, from building online stores to portfolio websites.
Assuming Everyone Is Your Audience
A huge social media faux pas that founders make is trying to appeal to everyone.
This applies to website copy and messaging as well. It dilutes your message and means you connect with no one.
Entrepreneur warns that founders make this social blunder, spreading their message too broadly so it resonates with no specific customer.
Fix: Define one clear ideal customer and tailor your messaging on your site, social channels, and ads to speak directly to them.
Social Media Without Strategy
Talking about social media, having only social profiles doesn’t work.
Simply posting sporadically or trying to be on every platform dilutes impact and burns precious time without results.
Many founders fall into “spray and pray” posting with no clear purpose.
Social strategy experts suggest setting realistic goals, identifying your target audience, and knowing why you’re posting before you start.
Fix:
- Choose one to two platforms where your customers actually are.
- Set clear goals for what you want each channel to do (e.g., audience building, customer service, sales).
- Measure what works, ditch what doesn’t.
Product Market Fit Mistakes Affect Online Presence
First-time founders (not just marketing folks) make strategic product mistakes that ripple into their online presence.
One of the biggest is assuming your idea automatically fits the market. Founders often act as if they already have product-market fit before they truly do.
This results in wasted effort on branding and marketing a product no one really wants… yet.
Fix: Validate your core offering with users before scaling your online presence. It becomes easier to build messaging for something people value.
Failing to Tell a Consistent Brand Story
Some startups have inconsistent visuals, tone, or messaging across their website and social media.
This creates confusion and erodes trust. The Startup Magazine warns that mismatched colors, branding elements, or messaging dilute your identity.
Fix:
- Define brand basics (logo, colors, tone) and apply them everywhere.
- Make sure your website, bios, and posts tell a cohesive story about who you are and why you matter.
Not Measuring or Iterating
Too many founders launch a website, post a few times, and then call it a day.
Without tracking analytics and engagement, you’re flying blind, a surefire way to waste time.
A good strategy involves watching what visitors do on your site and how audiences react to your posts, then adjusting accordingly.
Metrics such as click-through rates, time on page, bounce rates, and engagement should inform your next moves.
Failure and Persistence
Even famous entrepreneurs who eventually made it big faced failures along the way.
Stories of founders and millionaires who failed before succeeding show that early setbacks aren’t the end of the road. What matters is persistence and learning from mistakes.
